Office of Marketing | Springfield College

Office of Marketing

The Office of Marketing, the central communications organization of Springfield College, promotes and safeguards the image and reputation of the institution and all of its schools, departments, programs, and centers.

We are responsible for the development and maintenance of the College’s brand messaging, Web identity, social media management, graphic standards, photography/videography, and enrollment marketing.

We actively build and maintain strong, long-term relationships with clients and partners both internally across the institution and externally to develop communication and marketing strategies in support of the College’s mission and strategic initiatives.

Our work includes the following areas:

  • Branding
  • College advertising
  • Digital marketing
  • Graphic design
  • Integrated marketing communication
  • Internal communication
  • Marketing communication
  • Social media management and marketing
  • Strategic communication
  • Video production
  • Web communication
  • Web development
Springfield College logo on Locklin Hall
Branding

Our branding guidelines cover logos, editorial style, email signatures, social media accounts, and more. 

Springfield College - Social Media Gulick Triangle
Social Media

Social media accounts, guidelines, hashtags, and more.

Microphone in radio lab at Springfield College
For the Media

If you're a member of the media, we've made it easy for you to get the information you need. 

The original Triangle Magazine at Springfield College
Publications

Check out our publications, including Triangle, our alumni magazine, and Laurels, which highlights achievement. 

Disclaimers

The Office of Marketing reserves the right to make changes, additions, and deletions to any portion of the site or to any part of a print or electronic publication that does not coincide with Springfield College standards in its content, design, or editorial style.

Springfield College, the Springfield College seal, and the Springfield College logo are registered with the U.S. Patent and Trademark Office and may not be used or reproduced without permission.

Image and Likeness Policy

Springfield College may take and use all forms of multimedia of members of the College community. Multimedia may include any type of recording, including photographs, digital images, drawings, renderings, voices, sounds, video recordings, audio clips, or accompanying written descriptions.

 

Any individual wishing to opt out of the College’s use of multimedia can contact the Office of Marketing by email through marketing@springfieldcollege.edu.

 

Unless notified that an individual does not wish to participate, the College may use this multimedia in any manner or media without notification to the individual. Springfield College, including any organization authorized to publish and/or distribute a finished project containing the images, are not responsible for any claims, damages, or liability that individuals may ever have in connection with the taking or use of the images or printed material used with the images.