Personality

To faithfully articulate our brand, we must know how we want audiences to think and feel about us. Use these personality traits to gut-check communications.

The personality sets the tone for how we as a college communicate. It reflects who we are and articulates how we want audiences to think and feel about the brand. These six personality traits will ultimately drive the voice and tone for all brand communications.

 

Rational

(How we want people to think about our brand)

Emotional

(How we want people to feel about our brand)

CURRENT

Relatable, timely, and responsive

FRIENDLY

Welcoming, inclusive, and valuing relationships

DISCIPLINED

Driven, hardworking, and focused

GENUINE

Humble and giving to others

TIME HONORED

Respecting history and tradition

ENGAGING

Active and spirited

 

Branding at Springfield College