About This Program

Available as a major or minor

View a sample schedule.
View a sample schedule for our minor.

Every day, things are marketed to us, but in the Springfield College marketing major you can become the one doing the marketing. 

Our marketing major focuses on the critical aspects of marketing, including strategies relating to product development and management, branding, pricing, promotion, and distribution. The development of each student's marketing planning and communication skills are emphasized throughout the curriculum.

Experiential learning is highlighted in many upper-level courses as business simulations and case studies are featured. So, you’ll learn by doing. Career paths for marketing majors are unlimited as opportunities are available in many fields and industries. Some students elect to complement their marketing studies by pursuing a minor in psychology, graphic design, or creative writing.

Greg Woods '16

Inside the Marketing Major

Greg Woods '16 had this to say about the Springfield College marketing major. 

One of the good things about Springfield is they'll give you a bunch of good connections to people in the field who have graduated from Springfield, or who are in the field around the area. They have annual conferences that you can go to, which allow for a lot of networking opportunities to branch out into your field and get to know a lot of people who are interested in the same field of study you are, which is really cool. [...] I really couldn't imagine being any other major at Springfield.

Studying Marketing At Springfield College
Enthusiastic business students teaching in the classroom at a local elementary school

Business students spent time in local elementary schools and spoke about how to be city planners.

Springfield College business students were recognized for their volunteer efforts

Students were recognized for their volunteer efforts in a recent edition of the Junior Achievement newsletter

Business Students Recognized for Volunteerism

Springfield College Department of Business Management students were recognized for their volunteer efforts in a recent Junior Achievement newsletter. Eight students spoke to third graders at Mary Dryden Veterans' Memorial School and Elias Brookings School. The students learned how to be city planners and built their own city, created a business plan for their own restaurant, and learned about budgeting by playing a piggy bank game. 

IACBE Accreditation

Springfield College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. The business programs in the following degrees are accredited by the IACBE:

  • Master of Business Administration
  • Bachelor of Science with majors in accounting, business management, finance, health care management, and marketing