Identifying key constituencies and organizational systems for peer-to-peer fundraising is essential as part of our strategic planning process. Participation at non-profits across the country has been on the decline for two decades. As such, the College’s focus is to increase participation, especially with two important constituencies: young alumni, and faculty and staff. An aggressive strategy was implemented that will more than double the number of young alumni donors by the year 2020.

This strategy includes a revised communications plan with an emphasis on reinforcing the value of the Springfield College degree, a recommendation to invest in a formal social media training program for volunteers, the development of a diverse menu of small projects that can be supported through “crowdsourcing,” creation of tactics designed to further engage young alumni in the life of Springfield College after graduation, and through an employee campaign committee, building a formalized employee campaign with broader giving options.