Communications and Creative Media Program Outcomes

GOAL 1: Communication and Media Production

•  SLO 1: Create clear, coherent, and audience-appropriate messages for professional communication across multiple media formats, including digital, broadcast, print, and social media.
• SLO 2: Design and produce original media projects—such as public relations campaigns, video, audio, graphic design, and interactive media—using industry-standard equipment, digital tools (including generative AI), and professional software.

 GOAL 2: Critical Analysis and Media Literacy

•  SLO 3: Apply communication and media theories to analyze historical and contemporary media forms, practices, and issues.
•  SLO 4: Evaluate the impact of media on business, society, culture, and human behavior.

 GOAL 3: Research Proficiency and Professional Development

•  SLO 5: Conduct and integrate research to inform content development, design decisions, marketing strategies, and messaging.
•  SLO 6: Identify post-graduate professional pathways and demonstrate industry workforce readiness.