Marketing Program Outcomes | Springfield College

Marketing Program Outcomes

Goal 1 : Demonstrate fundamental knowledge in the core functional areas of business.

  • SLO 1.1 : Students will be able to identify the fundamental principles of accounting.
  • SLO 1.2 : Students will be able to identify the fundamental principles of finance.
  • SLO 1.3 : Students will be able to identify the fundamental principles of management.
  • SLO 1.4 : Students will be able to identify the fundamental principles of marketing. 
     

Goal 2 : Apply business knowledge to real-life business situations.

  • SLO 2.1 : Apply business principles to real-life situations.
  • SLO 2.2 : Utilize simulations to explain current business practices with business principles.
  • SLO 2.3 : Apply the  fundamental concepts of marketing.
     

Goal 3 : Evaluate the environmental, social, ethical, and governance implications of business practices.

  • SLO 3.1 : Demonstrate knowledge of ethical principles in business situations.
  • SLO 3.2 : Appraise social responsibility issues related to business functions.
  • SLO 3.3 : Evaluate legal implications of business situations.
  • SLO 3.4 : Demonstrate knowledge of economic principles in business situations.
     

Goal 4 : Utilize decision-support tools to make business decisions.

  • SLO 4.1 : Utilize business technology in a business setting. 
  • SLO 4.2 : Demonstrate knowledge of business concepts and functions in the analysis of business problems. 
     

Goal 5 : Acquire effective business-related professional skills.

  • SLO 5.1 : Showcase proficient written communication skills in various business contexts.
  • SLO 5.2 : Demonstrate effective oral communication skills in business settings.
  • SLO 5.3 : Apply effective personal branding strategies to establish and promote a distinct professional identity.

Goal 6 : Display knowledge of the global dimensions of business.

  • SLO 6.1 : Demonstrate awareness of the impact of global issues on business functions.   
  • SLO 6.2 : Exhibit knowledge of current global business trends, opportunities, and challenges.