In 2015, a Design Team representing varied perspectives, experiences, and all college constituent groups was convened. The team reviewed and synthesized data to identify the next set of strategic themes and incorporate the five priorities from 2014.
A strategy map was created. That map was shared with the College community early in 2016, and open forums and identified group meetings were hosted to obtain input and feedback. The Strategic Vision and College Mission provide the umbrella and the foundation, respectively, for all initiatives and College work.
In 2015, Springfield College underwent a comprehensive brand review. In partnership with the national branding and marketing agency Ologie, interviews and surveys with all of stakeholders were conducted in an effort to gain a strong understanding of the Springfield College identity, strengths, key offerings, and the culture of the internal community as well as perceptions from external audiences. With this information, the College was able to draw key insights that were identified that allow faculty, staff, students, and alumni an opportunity to effectively tell the Springfield College story.
The story will now continue to be told through articulation of our new strategic plan and the implementation of the initiatives discovered and proposed through the 17, and now 21, working groups.