Marketing Outcomes, Careers, and Experiential Learning
Springfield College Post-Graduation Outcomes
In a recent survey of 2024-25 graduates, 75% of graduates who responded from our Marketing program reported being employed.
Employers and Job Titles
A Bachelor of Science in Marketing provides valuable career opportunities in a wide variety of areas such as advertising, marketing planning, promotions, and sales. In a recent survey of our graduates.
Here is a sampling of our past graduates employers and job titles.
| Company Name | Job Title | Location |
|---|---|---|
| Alzheimer's Association | Office Administrator and Development Coordinator | Cohoes, NY |
| Armstrong Ambulance and Lacrosse Unlimited | Emergency First Responder and Retail Associate | Burlington and Woburn, MA |
| Barton Associates Healthcare Staffing | Account Executive | Peabody, MA |
| Berkshire Bank | Financial Center Supervisor | Boston, MA |
| CFO Solutions | Business Development Representative | Wallingford, CT |
| Kim Grant Tennis, Inc. | Business Marketing Team Assistant | Paolo Alto, CA |
| Levy Restaurants for the T-mobile Center | Premium Supervisor | Kansas City, MO |
| Morris Group, Inc. | Event and Marketing Coordinator | Windsor, CT |
Graduate School
Many students go on to advance their education in programs like the Springfield College graduate programs and elect further their education by pursuing a Master of Business Administration degree. Most of our marketing majors gain valuable experience by participating in our internship program.
| College/University Name |
|---|
| Springfield College |
| Northeastern University |
| University of Connecticut |
| Suffolk University |
| Westchester University |
| College of William & Mary |
Career Paths
Career opportunities for marketing majors can be as varied as advertising, digital marketing, social media management, sales, brand management, market research, public relations, and customer relationship management. Marketing graduates find opportunities in corporations, nonprofit organizations, agencies, small businesses, and entrepreneurial ventures. Marketing majors may also choose to pursue graduate study or specialized certifications in areas such as digital marketing, analytics, or communications.
Sample Career Paths in Marketing:
- Event and Marketing Coordinator
- Brand Manager
- Marketing Research Analyst
- Social Media Marketing Manager
- Sales Associate
- Product Development Associate
Internships and Learning Beyond the Classroom
Marketing students are encouraged to engage in opportunities that extend learning beyond the classroom and connect academic study with professional practice. These experiences help students build essential career skills, expand professional networks, and prepare for future opportunities.
Opportunities may include internships, participation in case competitions, and presenting research or projects at Scholars in Action Day. Through these experiences, students apply what they learn in the classroom, gain valuable real-world exposure, and grow as confident business professionals.
Here are some examples of recent internship locations:
- 52 Sumner – Springfield, MA
- Envision Marketing Group – Marketing/Account Manager Intern – East Longmeadow, MA
- MorningBird Media – Digital Marketing Intern – Springfield, MA
- Vision Entertainment – Social Media Intern – Springfield, MA
- Train for Life – Social Media Intern – Chicopee, MA
