About This Program

Available as a major or minor

View a sample schedule.
View a sample schedule for our minor.


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As a marketing major, you will receive the skills and knowledge to prepare you for a successful career in a field that is in strong demand by employers. Our marketing major focuses on the critical aspects of marketing, including strategies relating to product development and management, branding, pricing, promotion, and distribution. The development of each student's marketing planning and communication skills are emphasized throughout the curriculum.

Experiential learning is highlighted in many upper-level courses through business simulations and case studies. Therefore, you’ll learn by doing. Career paths for marketing majors are unlimited as opportunities are available in many industries. Some students elect to complement their marketing studies by pursuing a minor in psychology, graphic design, or creative writing.

Prepare for your Career

Jonathan Stone ’17 is an account executive for the Springfield Thunderbirds. Jonathan is responsible for the sales and management of ticket packages and group nights for the team. He also helps manage customer relations with fans during the games. “My time at Springfield College has taught me how to be a well-rounded person and how to think creatively while selling to groups and other organizations,” said Stone.

Looking for a success story like Jonathan's?

Jonathan Stone, marketing alumni

See Our Advisors

The Department of Business Management Advisory Board plays an important role in the strategy and operations for our programs.

The advisory board, which includes influential business leaders, provides us insight to make sure our program offerings align with the needs of careers within the field.

Professor Mike Musante teaches a class
Studying Marketing At Springfield College

IACBE Accreditation

Springfield College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. 

IACBE Accreditation

AACSB Membership

As a member of the AACSB Business Education Alliance, Springfield College is part of the world’s largest global business education network, connecting educational institutions and businesses to develop exceptional global leaders.

AACSB Business Education Alliance Member