Marketing | Springfield College

About This Program
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	Program Contact Laura Katz Chair, Assistant Professor of Business Department of Business Management (413) 748-3200 lkatz@springfield.edu
	Curriculum and Delivery Program curriculum Courses offered on campus in Springfield, Mass. View a sample schedule for our major View a sample schedule for our minor
	Career Opportunities Explore the career outcomes Learning outcomes
	Paying for Your Education Tuition and fees Scholarships and types of aid Financial Aid
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	Upcoming Events Fall Open House 10/27, 11/3, or 11/10 Register Today

Springfield College study for finals in the Learning Commons

As a Marketing Major at Springfield College, you will receive the skills and knowledge to prepare you for a successful career in a field that is in strong demand by employers. Our marketing major focuses on the critical aspects of marketing, including strategies relating to product development and management, branding, pricing, promotion, and distribution. The development of each student's marketing planning and communication skills are emphasized throughout the curriculum.

Experiential learning is highlighted in many upper-level courses through business simulations and case studies. Therefore, you’ll learn by doing. Career paths for marketing majors are unlimited as opportunities are available in many industries. Some students elect to complement their marketing studies by pursuing a minor in psychology, graphic design, or creative writing.

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Prepare for your Career

Jonathan Stone ’17 is an account executive for the Springfield Thunderbirds. Jonathan is responsible for the sales and management of ticket packages and group nights for the team. He also helps manage customer relations with fans during the games. “My time at Springfield College has taught me how to be a well-rounded person and how to think creatively while selling to groups and other organizations,” said Stone.

Looking for a success story like Jonathan's?

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Business Management Advisory Board

The Department of Business Management Advisory Board plays an important role in the strategy and operations for our programs.

The advisory board, which includes influential business leaders, provides us insight to make sure our program offerings align with the needs of careers within the field.

Meet our Advisory Board

Incoming first year Springfield College students participate in June Orientation on Alden Street — Core Curriculum

Our curriculum is designed in faithfulness to the Springfield College mission and to further strengthen the Humanics philosophy of educating students in spirit, mind, and body.

The five components of the Core

Student at the Learning Commons — Career Center

The Career Center’s mission is to educate, inspire, and empower students and alumni to effectively make well-informed career decisions. The staff is committed to student learning and development, and offers a variety of opportunities and programming for students and alumni.

Career Center Information

Academic Success Center

The Academic Success Center offers readily and easily accessible services including support in writing, mathematics, science, subject area tutoring, learning strategies and time management counseling, and assistance for students with documented disabilities.

Academic Success Center Information

Studying Marketing At Springfield College

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Major Curriculum

Minor Curriculum

Careers and Internships

Faculty and Staff

IACBE Accreditation

The Department of Business Management at Springfield College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs, please view our IACBE member status page.

Public Disclosure of Student Achievement IACBE Accredited Programs

AACSB Membership

As a member of the Business Education Alliance of the Association to Advance Collegiate Schools of Business, Springfield College is part of the world’s largest global business education network, connecting educational institutions and businesses to develop exceptional global leaders.