Marketing

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, financial staff, and others to develop strategies and materials.

Some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers, whether through radio, television, or various other media. Account executives have a different focus: they oversee client accounts but do not develop or supervise advertising projects themselves.

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.

Meeting, convention, and event planners organize a variety of social and professional events, including weddings, educational conferences, and business conventions. They coordinate every detail of these events, including finances. Before planning a meeting, for example, planners meet with clients to estimate attendance and determine the meeting’s purpose. During the event, they handle logistics, such as registering guests and organizing audiovisual equipment. After the meeting, they make sure that all vendors are paid, and they may survey attendees to obtain feedback on the event.