Marketing

As a Marketing Major at Springfield College, you will receive the skills and knowledge to prepare you for a successful career in a field that is in strong demand by employers. Our marketing major focuses on the critical aspects of marketing, including strategies relating to product development and management, branding, pricing, promotion, and distribution. The development of each student's marketing planning and communication skills are emphasized throughout the curriculum.

Experiential learning is highlighted in many upper-level courses through business simulations and case studies. Therefore, you’ll learn by doing. Career paths for marketing majors are unlimited as opportunities are available in many industries. Some students elect to complement their marketing studies by pursuing a minor in psychology, graphic design, or creative writing.

MBA 4+1: Earn both your BS and MBA in just five years!
Marketing majors at Springfield can earn both their bachelor's and master’s degrees in just five years with our MBA 4+1 program. For students already interested in earning their degree in accounting, this is a unique way to earn a Master of Business Administration to gain a competitive edge in the job market. Graduates have used their advanced business degrees to find successful careers in finance and management.