Marketing

Unleash Creativity and Innovation.

As a Marketing Major at Springfield College, you will receive the skills and knowledge to prepare you for a successful career in a field that is in strong demand by employers. Our marketing major focuses on the critical aspects of marketing, including strategies relating to product development and management, branding, pricing, promotion, and distribution. The development of each student's marketing planning and communication skills are emphasized throughout the curriculum.

Experiential learning is highlighted in many upper-level courses through business simulations and case studies. Therefore, you’ll learn by doing. Career paths for marketing majors are unlimited as opportunities are available in many industries. Some students elect to complement their marketing studies by pursuing a minor in psychology, graphic design, or creative writing.

MBA 4+1: Earn both your BS and MBA in just five years!

Students who are accepted into the Marketing major will receive direct entry into our Master of Business Administration (MBA).

That means if you maintain good academic standing with a preferred 3.0 GPA at matriculation, you’re automatically admitted to our MBA program — no extra application, no waiting, and no uncertainty.

This seamless pathway lets you complete your MBA in just one additional year, saving you time and money while gaining the advanced business knowledge that employers value most.