Social Media Guidelines
Social media can be a great tool to help promote your office, department, major, or organization. If you have great content that you’d like to see on the Springfield College Facebook, Twitter, Instagram, YouTube, LinkedIn, or Snapchat account, email it to us at email@example.com. We do our best to post your photos, videos, or other content to help promote your event, either before or after it’s happened.
Beyond that, you may be considering launching your own account for your office, department, major, or organization. The guidelines below can help. Please read them thoroughly before reaching out to the Office of Communications.
How to Launch a Department or Office Account
Start by asking yourself these questions.
Who is my target audience, and which platform do they use?
Start by figuring out who you are trying to reach. In most cases, that will be current and prospective students.
We recommend starting with one social media platform and trying to build an audience there. So, if you are trying to connect with your current students, ask them which platform(s) they love and are actively using and begin there.
How will I build a following and get people interested?
Getting on social media is easy. Getting people to follow you is a little harder. So, think about the ways in which you’ll drive people to your accounts. Putting your social media handles on your syllabus or in Moodle, mentioning the accounts in class, or even making posters to hang around your office are all ways you can spread the word.
Do I have the resources to keep a page regularly updated?
It may seem simple, but maintaining a strong social media presence can be challenging. Our most successful accounts post on Facebook 2-5 times per week, on Twitter 1-3 times per day, and on Instagram 2-5 times per week.
OK, I’ve made my decision. Now what?
- If you’d like to create your own social media account(s) for your office, department, program, or organization, contact us at firstname.lastname@example.org. We can help get you set up with some basic guidelines, provide best practices, and answer any questions. We also like keeping an up-to-date list of all of the Springfield College accounts.
- If you don’t want to create your own social media account, but you’d still have great content to share, send your photos, videos, news articles, events, or other information to email@example.com. We’ll do our best to feature it on the main College accounts!
Publishing Under the Springfield College Name
If you’re launching a social media profile bearing the Springfield College name, you’re required to follow the guidelines below.
Contact the Office of Communications to create your account.
We can help get you set up with best practices, and we also like to know which accounts exist.
Student-run clubs or organizations do not need to alert the Office of Communications of their accounts.
Take responsibility for the account(s).
Your office or department will be responsible for the maintenance, monitoring, and posting on your account. This includes responding to any messages or other notifications that your account receives in a timely manner (no more than 48 hours). A member of the Office of Communications will contact administrators of accounts that are not maintaining this standard to assess if the account is still a viable resource. If your account(s) become dormant, the Office of Communications reserves the right to delete the page.
Be mindful of your posts, which represent Springfield College.
Just as you wouldn’t use objectionable language or discuss internal politics in the workplace, you also should avoid sharing these things on your Springfield College-affiliated accounts. All Springfield College profiles will be considered an extension of the official College website, and most guidelines that apply to the website will also apply to social media. Student and employee codes of conduct will apply.
Use proper spelling and grammar.
It’s important to use proper spelling and grammar as well and, when possible, follow the Springfield College editorial guidelines.
We ask that social media accounts remain active all year around, including in the summer. Here are our recommendations for posting during the academic year.
Facebook: 2-5 times per week
Twitter: 1-3 times per day
Instagram: 2-5 times per week
Instagram Stories: No more than 10 stories per day
Here are our recommendations for posting during the summer.
Facebook: 1-3 times per week
Twitter: 1-2 times per day
Instagram: 1-3 times per week
Instagram Stories: No more than 10 stories per day
Do not post personal information.
Do not post proprietary information about Springfield College, including information about students, alumni, or employees. Be aware that all College and legal guidelines, such as FERPA, are also applicable on social media.
However, sharing basic information about your office or department, such as the main phone number or office location, is encouraged.
Do not post photos of children under the age of 18 unless you have written consent.
Please note that this includes photos taken in schools and otherwise. If you share the photo from another page, or if you’ve found the photos in the official Springfield College asset management system or on the official Springfield College Flickr page, that’s OK to post.
Exercise common courtesy in regards to the content—photos and videos especially—that is shared.
We know it’s not always possible to get permission from students on campus before photos are shared, but in general, if you can ask, please do.
Additionally, we ask that you be mindful of sharing photos from events that may be deemed sensitive or private. For example, if you are volunteering at a homeless shelter, please refrain from taking and posting photos of the individuals who are utilizing these services. In general, be kind and be mindful.
Full-time employee members that are connected to the office or department in which the page represents should be an administrator on every account.
This helps make sure we have access to the account at all times. If the individual who was on the page leaves the College, it is the responsibility of the office or department to find and add another person to the page. (If you have any questions, email firstname.lastname@example.org.)
Keep comments positive.
Official Springfield College profiles are not to be used as forums in which to post negative or critical comments towards the College, its administrators, its employees, or its students.
Content should be related to Springfield College.
Feel free to promote official College activities. However, you may not fundraise, advertise, or sell products or services that are not part of official Springfield College-approved activities and business.
Setting Up Your Profile
Be sure to fill out your profile out completely. This means including a contact number, information about your entity, hours (if applicable), and/or relevant links to the website if needed.
Your avatar image and cover image should also be complete. See below for further instructions.
Avatar and Cover Photos
Users may be following multiple Springfield College social media accounts across multiple platforms. For users to easily distinguish between accounts, the maroon, red, and white logo is reserved for the official accounts only.
You may use the maroon and white Gulick triangle or you may select a photo of your own choosing, so long as it is appropriate and related to your profile.
Cover photos must relate to your department, program, office, or Springfield College in general.
Usernames should be as simple and concise as possible. If you are launching on multiple platforms (Facebook and Twitter, for example), try to keep your name as consistent as possible so users can easily find you.
- Facebook Page Name: Springfield College Department of Music
- Facebook Username: scmusic
- Twitter: scmusic
- Instagram: scmusic
Hashtags can be a fantastic way of promoting an event or bringing people together on social media. When creating a hashtag, we recommend you do the following.
- Keep it short.
- Keep it simple.
- Make it meaningful.
- Research the hashtag.
No one likes to type out a long hashtag, and complex hashtags can be difficult to remember. A meaningful hashtag adds depth to whatever you’re trying to promote. And, of course, it’s important to do a quick search on the platform to check the hashtag before utilizing it. Make sure another organization hasn’t claimed it and that the hashtag doesn’t have negative connotations.
Springfield College Hashtags
Official College-sanctioned hashtags can be found below. Have a hashtag you’d like to add to this list? Email email@example.com.