Sport Management | Springfield College

Sport Management

Major
Bachelor of Science
About This Program
Program Contact
Curriculum and Delivery
Career Opportunities
Paying for Your Education
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Students attend a class in sport management.

The Sport Management major at Springfield College will train you in all facets of the sports industry to prepare you for a career in the continually growing international business of sport management.  Sport operation has become more sophisticated and complex. In order to effectively manage these sports programs and facilities, you’ll need to be familiar with the intricacies of sport operations and also be effective in management and administration—the exact formula that Springfield College takes to educate its sport management students.

The sport management major is designed to provide you with the opportunity to develop expertise in business management with an orientation toward the world of sport. You’ll be able to hone your skills and expertise through internships with organizations such as the Boston Celtics, American Hockey League, UMASS Athletics, Brooklyn Nets, Sporting Kansas City, Boston College Athletics, New York Red Bulls, Travelers Championship, Naismith Memorial Basketball Hall of Fame, and more.


The following sport management degree program has been granted Candidacy Status by the Commission on Sport Management Accreditation (COSMA), located in Fort Collins, CO, USA:  Bachelor of Science, Sport Management 

What job can I get with a degree in Sport Management?

A degree in Sport Management from Springfield College opens up a wide array of exciting career opportunities in the sports industry. Graduates can pursue roles as sports marketing managers, developing promotional strategies to engage fans and boost team brands. You might also work as an athletic director, overseeing sports programs at schools or universities.

Other career paths include becoming a sports agent, representing athletes and negotiating contracts, or a facility manager, ensuring the smooth operation of sports venues. Additionally, roles like event coordinator involve planning and executing sports events, from local competitions to international tournaments.

Data is from the 2024 Occupational Outlook Handbook from the Bureau of Labor Statistics


Meeting, Convention, and Event Planner
$56,920
Median Salary
7%
Job Projected Growth
9,900+
Job Projected Openings

Meeting, convention, and event planners organize a variety of social and professional events, including weddings, educational conferences, and business conventions. They coordinate every detail of these events, including finances. Before planning a meeting, for example, planners meet with clients to estimate attendance and determine the meeting’s purpose. During the event, they handle logistics, such as registering guests and organizing audiovisual equipment. After the meeting, they make sure that all vendors are paid, and they may survey attendees to obtain feedback on the event.

Meeting, convention, and event planners search for potential meeting sites, such as hotels and convention centers. They consider the lodging and services that the facility can provide, how easy it will be for people to get there, and the attractions that the surrounding area has to offer.



Advertising, Promotions, and Marketing Manager
$156,580
Median Salary
8%
Job Projected Growth
31,100+
Job Projected Openings

Promotions managers direct programs that combine advertising with purchasing incentives and target them to customers in media, in displays, or at events to increase sales. Purchasing incentives may include discounts, rebates, contests, and other programs to strengthen brand loyalty. Promotions managers also contribute to developing brand loyalty programs.

Marketing managers estimate demand and identify potential markets for products and services that an organization and its competitors offer. They may develop pricing and other strategies, such as ways to acquire and retain customers. They work with product development, public relations, and sales staff to help organizations maximize their profits and market share while ensuring customer satisfaction.



Public Relations Specialist
$66,750
Median Salary
6%
Job Projected Growth
19,200+
Job Projected Openings

Public relations specialists, also called communications specialists, handle an individual’s, group’s, or organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries and keep the public informed about the activities of government officials and agencies.


Sales Associate, NJ Devils and Prudential Center

Ava Fernandez '22

“I love working in sport because all of the aspects that were important to me as an athlete, I see in my everyday life working for the Devils. In sport, we embody competitiveness, grit and strive to have fun each day! The Devils' values as an organization align with mine and I have learned so much since starting my sales associate role. The feeling of watching your team win and grow is indescribable”.

Ava Fernandez head shot
Corporate Partnerships Department, National Football League's Cincinnati Bengals

Allie Brennan '21

“It has been an incredible experience working for the Cincinnati Bengals, one that Springfield College prepared me for 100%. The experience I gained at Springfield College working events, and getting that hands-on experience out in the sports field, helped me so much in getting ready for my career. Working for the Bengals and being a part of the Super Bowl experience last year was a dream come true. None of this is possible without the educational experience I gained at Springfield College.”

Springfield College graduate Allie Brennan class of 2021.
Client Services Coordinator, Travelers Championship

Emma Wesoloski '22

"Women need to work in sport. The more female representation there is, the more power we will have to ensure female athletes, executives, and students are given equal opportunities as men."

Emma Wesolowski
"Because of the experience I gained working as a student leader, it helped me have the confidence to transition into what I am doing now. I have come full circle, having worked the Hoophall as a student, and now being a part of the event in my professional career. I owe my professional growth to Springfield College because this event led me to what I am enjoying as a professional now.” Jeremy Therrien '21
Jeremy Therrien
"My favorite part is seeing the execution of an event come to life. Allthough a small piece of the puzzle, your role is a part of the larger picture that contributes to a successful event. Along with the fans that come out, I enjoy every minute of event days." Alex Smith'21, Sports Management
Alex smith

Sport Management at Springfield College

Leadership in the Field as a Student

The Sport Management program provides you with not only exceptional classroom learning, but hands-on experiences that give you invaluable skill sets to make your mark in all facets of the sport industry. One of those experiences is the opportunity to put classroom learning into practice at the Spalding Hoophall Classic, the nation's premier high school basketball event, hosted on campus annually. Learn more about the Sport Management program and our students' real-world experiences at Hoophall. 

The American Kinesiology Association Logo

American Kinesiology Association Membership

The School of Physical Education, Performance and Sport Leadership is a member of the American Kinesiology Association.

An advocate for kinesiology at the national and international levels, the American Kinesiology Association supports educational opportunities in the fields of exercise science and sport studies, health education and physical education, and sport management and recreation management.

Incoming first year Springfield College students participate in June Orientation on Alden Street
Core Curriculum

Our curriculum is designed in faithfulness to the Springfield College mission and to further strengthen the Humanics philosophy of educating students in spirit, mind, and body.

Student at the Learning Commons
Career Center

The Career Center’s mission is to educate, inspire, and empower students and alumni to effectively make well-informed career decisions. The staff is committed to student learning and development, and offers a variety of opportunities and programming for students and alumni.

The Academic Success Center offers readily and easily accessible services including support in writing, mathematics, science, subject area tutoring, learning strategies and time management counseling, and assistance for students with documented disabilities.
Academic Success Center

The Academic Success Center offers readily and easily accessible services including support in writing, mathematics, science, subject area tutoring, learning strategies and time management counseling, and assistance for students with documented disabilities.