Sport Management
Bachelor of Science
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Heather Gilmour |
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Curriculum and Delivery
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Shape the Sports Industry.
The Sport Management major at Springfield College will train you in all facets of the sports industry to prepare you for a career in the continually growing international business of sport management. Sport operation has become more sophisticated and complex. In order to effectively manage these sports programs and facilities, you’ll need to be familiar with the intricacies of sport operations and also be effective in management and administration—the exact formula that Springfield College takes to educate its sport management students.
The Sport Management major is designed to provide you with the opportunity to develop expertise in business management with an orientation toward the world of sport. You’ll be able to hone your skills and expertise through internships with organizations such as the Boston Celtics, American Hockey League, UMASS Athletics, Brooklyn Nets, Sporting Kansas City, Boston College Athletics, New York Red Bulls, Travelers Championship, Naismith Memorial Basketball Hall of Fame, and more.
The Springfield College Sport Management program has been granted Candidacy Status by the Commission on Sport Management Accreditation (COSMA), located in Fort Collins, CO, USA.
What job can I get with a degree in Sport Management?
A degree in Sport Management from Springfield College opens up a wide array of exciting career opportunities in the sports industry. Graduates can pursue roles as sports marketing managers, developing promotional strategies to engage fans and boost team brands. You might also work as an athletic director, overseeing sports programs at schools or universities.
Other career paths include becoming a sports agent, representing athletes and negotiating contracts, or a facility manager, ensuring the smooth operation of sports venues. Additionally, roles like event coordinator involve planning and executing sports events, from local competitions to international tournaments.
Data is from the 2024 Occupational Outlook Handbook from the Bureau of Labor Statistics
Meeting, convention, and event planners organize a variety of social and professional events, including weddings, educational conferences, and business conventions. They coordinate every detail of these events, including finances. Before planning a meeting, for example, planners meet with clients to estimate attendance and determine the meeting’s purpose. During the event, they handle logistics, such as registering guests and organizing audiovisual equipment. After the meeting, they make sure that all vendors are paid, and they may survey attendees to obtain feedback on the event.
Meeting, convention, and event planners search for potential meeting sites, such as hotels and convention centers. They consider the lodging and services that the facility can provide, how easy it will be for people to get there, and the attractions that the surrounding area has to offer.
Promotions managers direct programs that combine advertising with purchasing incentives and target them to customers in media, in displays, or at events to increase sales. Purchasing incentives may include discounts, rebates, contests, and other programs to strengthen brand loyalty. Promotions managers also contribute to developing brand loyalty programs.
Marketing managers estimate demand and identify potential markets for products and services that an organization and its competitors offer. They may develop pricing and other strategies, such as ways to acquire and retain customers. They work with product development, public relations, and sales staff to help organizations maximize their profits and market share while ensuring customer satisfaction.
Public relations specialists, also called communications specialists, handle an individual’s, group’s, or organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries and keep the public informed about the activities of government officials and agencies.
