Brand Elements
BRAND VALUES | • Balance • Service • Wellness • Growth • Leadership |
BRAND PERSONALITY | • Active • Involved • Hardworking • Health-conscious • Selfless • Friendly • Dedicated • Driven |
BRAND MISSION | Through our Humanics philosophy, the mission of Springfield College is to educate the whole person in spirit, mind, and body for leadership in service to others. |
BRAND IMPACT | The Springfield College brand should feel: • Bold • Energized • Space-claiming • Game-changing |
BRAND POSITION | Springfield College is for hardworking, highly engaged students who care about creating healthy lifestyles and healthy communities. Focused on a balanced, whole-person approach, Springfield College educates students to be leaders who excel in the human-helping professions and are dedicated to improving the lives of others. |
