Logo Lockups

These entities have offers that directly support the academic mission of the College. Examples include:

• Departments
• Schools
• Offices
• Programs
• Centers

These offers all use the master brand logos, and identify areas of the College through a typographic extension (link to typographic extension section).

The relationship of these entities with the master brand is often defined by:

• An audience, offer, or purpose that aligns less closely with the College’s
• Existing equity in its own brand

These entities have existing equity with a targeted audience or provide a non-academic offer. They may be directly overseen by the College or have a separate management structure.

In this tier, the entities have unique logos, but incorporate colors associated with the master brand. These should appear separately, co-branded with the master brand logo.

Entities at this level include organizations, clubs, and College events that are initiated or maintained by students.

These entities have:

• Less influence in delivering on the College’s academic mission
• Have less impact on how the College is perceived externally

For internal or student-facing communications, these groups can (but are not required to) use the College logo, select College marks, and trademarked College language.

Communications with external audiences should carry the master brand logo, which serve as an endorsement.

All communications should maintain the logo hierarchy, where the master brand logo is separate and in a more prominent position.

These standards apply to all official Springfield College logos and lockups as described in these guidelines. The set of examples shown here is not an exhaustive list. Always use unaltered logo files. 

The only colors that the Springfield College logo may ever be used in are PMS 202 on a white or light background, white reversed out of a dark (preferably PMS 202) colored background or photo, or black when using black and white only. When reversing the logo out of a photograph pay special attention to the value of the area on which the logo is applied. Dark monochrome or near monochrome areas that are soft or out of focus work best to maintain legibility.

All triangles are not created equal—not even equilateral ones. The Gulick triangle, shown below, represents Springfield College and our principles. No other triangle should be used in College communications.

The Springfield College seal is a significant part of our College’s heritage. Today it’s reserved for official business only; for example, it’s imprinted on certain communications from the Office of the President, ceremonial documents, awards, and diplomas. It may be used for other purposes only with the permission of the Office of the President and the Office of Marketing.

Note:

The Springfield College seal should never be locked up with the logo, and should not be modified in any way. The version of the seal shown here is the only version permitted.

Stag Sans Medium should be used when typesetting the name of the College with the seal (see page 31).

Size

Springfield College, the Springfield College seal, and the Springfield College logo are registered with the U.S. Patent and Trademark Office and may not be used or reproduced without permission.

Size

In order to maintain full legibility, never reproduce the seal at widths smaller than 1.25 inches (for print) or 215 pixels (for screen). There is no maximum size limit.

Clear Space

Ensure that clear space is maintained around the seal for legibility and prominence. Photos, text, and graphic elements must follow these guidelines. Use half the seal’s width as a measuring tool for proper clearance.