The Springfield College identity has a variety of graphic tools that create a unique look and help people recognize our brand. When used consistently, these elements create continuity across all communications. Each of these elements can be used on its own or in conjunction with others.
Like spirit, mind, and body, our graphic elements are rooted in the Gulick triangle that represents Springfield College. By using the angles of the equilateral triangle, we can create dynamic and active communications that relate back to the essence of Springfield College.
Rules can quickly emphasize a key word or phrase, or can draw the viewer’s eye through the hierarchy of a layout.
When not using full-bleed images, cropping photos is a great way to increase visual interest without adding clutter.
Bold, solid shapes help to create dynamic layouts and can overlay images and white space.
Pointers can add an interesting interplay between type and image; they also help balance layouts with a rounded element.
This element should be used subtly to complement the image, with its stroke weight never dominating the overall content of the photograph.
The angles based on the Gulick triangle (always 60° and 120°) offer many different ways to crop photographs. This graphic element works best when it’s balanced with large areas of white space.
Solid graphic shapes built on the same angles can also increase visual interest. Use them to emphasize a specific part of an image, or to add color to an image that may not be completely engaging on its own.
Pointers are a simple graphic element used to connect type and images. When used sparingly, they create movement in layouts without a busy or cluttered feel.