In communications, there’s the content we need to convey. There’s also the way we need to convey it. Doing both effectively takes balancing what you say with how you say it.
Voice is how we say something. It’s the tone that gives the Springfield College brand its life.
Writing is easier and more effective when we follow a few tried-and-true rules. Use these five tips to better communicate our story. Before contacting the Office of Communications to request a job, please review the following.
Know your audience
Before you reach for that pen or keyboard, identify precisely who it is you need to make an impression on.
Don't send mixed messages
Communicate just one thing, or run the risk that your audience will fail to retain or act on anything.
Use the second-person "you" and "your"
Communications come from us, but they’re always about the reader. Use “you” and “your” to engage and inspire your audience.
Use everyday language
There’s no place in our story for jargon, clichés, or exclamation points. Write clearly, making it easy for anyone to take in, retain, and recount your information. And don’t force enthusiasm.
Give the reader something to do
Always provide a single, clear call to action.
To support our story, keep the following words and phrases top of mind, working them into your writing when it’s natural to do so.
Spirit, Mind, and Body
It is the guiding principle of our Humanics philosophy. But it’s more than simply educating the whole student. It’s educating the whole student for leadership in service to others. Lean on this thinking (and this phrasing) when describing the work of students, faculty, and staff inside the classroom.
Dig deeper, think bigger, and play harder
This phrase is an ownable, more active way of saying “spirit, mind, and body.” Use it to talk about the work of students, faculty, and staff outside the classroom—for instance, across campus or in the community.
There is only one Springfield College
Our name is Springfield College, not Springfield or SC. Use Springfield College in its entirety in all communications, both internal and external. The one exception is athletics: “Springfield” can appear alone on select athletic uniforms, but only with prior approval from the executive director of communications and the director of athletics.
Our students are doers. Our Humanics philosophy requires that students actively seek ways to use what they’ve learned to improve our world, starting with their individual corners of it.
We’re stronger together. We educate individuals, but inspire them to work together as a team.
We are inclusive. We educate people of all ages, regardless of gender. So we don’t educate “young adults” or “men and women.” We educate students.
Humanics calls for educating the whole person—spirit, mind, and body—for leadership in service to others. Since our beginning, we’ve been inspired by this philosophy. This is our mission.
Make the world better, starting with this corner of it.
We’re not content with simply teaching students how the world works.
Here, they actively learn how to help it work better.
Before you can give it your all, you must discover all that you have to give.
Education at Springfield College is about taking action. Because no one ever improved the world by standing on the sidelines or sitting on their hands.
Your action sets a better future in motion.
The search for success is an active pursuit.