When used thoughtfully, typography is a powerful brand tool that can add visual meaning to the message we convey. Springfield College’s typography communicates clearly and cleanly, and it’s flexible for a wide range of situations.


Typeface

 

Stag Fonts


Knockout FontStag is our serif font, and Stag Sans is our sans serif font. Because the two fonts are from the same type foundry and are based on the same proportions and structure, they can be used interchangeably in most cases. Knockout is used as a display typeface, reserved for headlines set in all caps. The examples in the back section of this document illustrate how different typographical hierarchies can influence the tone of a piece.

Usage

Using type thoughtfully is crucial for designs that look professional. Follow these tips to make sure our typography is consistent and effective.

Sample Leading

NOTE: A good rule of thumb is to start with leading that’s two points higher than the point size of the text. This won’t always be right, but leading can be adjusted most easily from there.

Type and Image

To create dynamic interplay between type and image, the subjects in a photograph can be isolated in Photoshop, allowing typographic elements to be subtly placed behind them. This should be done only with large-scale headlines, so that the type incorporated into the composition remains legible.

Type and Images

Digital

Consistency across media reinforces our brand’s impact. This includes the typography we use in digital applications.

The type specimens shown here illustrate the approved recommendations for setting type for our digital templates.

THE SEARCH FOR SUCCESS IS AN ACTIVE PURSUIT.

h1 {  font-family: "Knockout 69 A","Knockout 69 B"; font-size: 48px; background-color: rgba(0, 0, 0, 0.5); color: #862633; margin: 10px 0; padding: 5px 0 5px 5px; text-shadow: 0px 0px 0px rgba(0, 0, 0, 0.3); font-weight: normal; text-transform: uppercase; }

Dig deeper, think bigger, and play harder.

h2 { background-color: transparent; color:#D50032; font-family:"quatro-slab",serif; font-size:36px; font-weight:bold; line-height: 1em; padding:0; margin: 10px 0; text-shadow: 0px 0px 0px rgba(0, 0, 0, 0.3); }

Springfield College Physical Education and Health Education Professor Elizabeth Mullin Earns Mabel Lee Award.

h3 { font-family:"quatro-slab",serif; font-size: 24px; font-weight:normal; color: #b9975b; margin: 10px 0; }

Strength and Conditioning Graduate Program Receives ERP Status from NSCA.

h4 { background-color: transparent; color:#862633; font-family: "proxima-nova",sans-serif; font-size:20px; font-weight:bold; padding:0; margin: 10px 0; }

Faculty and students from the physical education and health education departments assisted youngsters from the Arthur T. Talmadge Elementary School in Springfield with a series of engaging physical activities designed for students their age.

.intro { font-family:"proxima-nova",sans-serif; font-size:20px; color: #aeaba7; }

More than 50 Springfield College students will be using their spring break to volunteer with community outreach programs throughout the globe, as part of an alternative spring break program on campus.

body { font-family:"proxima-nova",sans-serif; font-size:16px; color:#3d3935; }

Branding at Springfield College